Case Study of Samsung- Tesco, Korea
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چکیده
Retail business is emerging as one of the most promising businesses in Korea due to what Samsung-Tesco calls a ‘powershift’ from manufacturing to distribution. Indeed, it is especially true in Korea; while the retail business of U.S. and Japan took 32% of GDP on average, that of Korea’s took only 21% in year 2000. Samsung-Tesco conservatively forecasts that the average growth of retail business, between 2000 and 2005, would be 8.6%.
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I Department of Marketing Young-sang Cho Retailer Brand Development and Handling Processes: a Comparative Study of Tesco Korea and Local Korean Retailers
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